News, views and information from the team at King of Shaves...
In my first article ‘Why do you shave?’ I looked at the varying reasons why different people might shave. Inspired by that article, and chatting with King of Shaves Founder, Will King, I asked him who he knew who I might interview (turns out he knows quite a few very interesting people!) and whether he could put me in touch with them.
"Bring Back The Shave!" When you're 27 years into owning a brand with A) your surname in it and B) it's a descriptor of what it does – how do you keep it relevant, current, future facing – and more importantly, how do you get men to fall in love with shaving again?
If you never had to shave again, would you miss it? I would, as I enjoy it, but I have a friend who has a five o’clock shadow by lunchtime and swears if the opportunity arose he would get his face lasered so it was permanently bald. A simpler solution might be to alter his perception of shaving and find something about it he enjoys.
There are a lot of things it is difficult to do when wet-shaving.
Please note, I said ‘difficult’ not ‘impossible’. Let’s not place limits on the actions of others or stifle their creativity, imagination, or determination to do the daft and unexpected. Pushing boundaries is part of being human and it provides us with entertainment when things go wrong...
You don’t drive a car through a snowy field looking backwards.
Almost any activity, not just a high risk one, is easier when we can see what we are doing. All of our senses contribute, but the more visual information we have, the better our chances of success.
Due to a glitch in the space-time continuum we’ve received this diary entry, sent back in time from 1,000 years into the future
I’ve discovered an ancient and long-forgotten secret. It’s incredible, a complete game changer.
We instinctively know the coolest, most stylish people are those who make it look easy. We also know some effort is required to do this. Success comes from not letting that effort show.
Sprezzatura is a wonderful Italian word defined in the sixteenth century by Baldassare Castiglione in his ‘Book of the Courtier’. The successful courtier was expected to be proficient in singing, dancing, sport and diplomacy. Sprezzatura referred to the ability to perform all these difficult actions without showing the effort involved, as though no thought had gone into it.
As we enter a new decade, the team at King of Shaves wanted to create a way we could reward loyal customers like you for your support over the years. We have launched our brand new Advocacy Program – “The King of the Castle!”
Will you join us at King of Shaves in giving Black Friday a new meaning? It's time to choose #GiveBlackFriday and help people less fortunate from us. We are donating the equivalent value of sales on in products to Beauty Banks, a UK charity who believe being clean is a basic human right.
If you're in, around or visiting London, keep an eye out for our "Pure Shaving Pleasure" ads on the backs of buses.
The most vital element of any shave is what comes between the razor and your skin. You could have the world’s finest razor. But if you use an inferior gel or foam, you won’t get the shave you deserve...
Humans are creatures of habit. We get comfortable with the stuff we do, and we are not particularly experimental. But wait a minute. Maybe there’s a way of doing what you’ve always done... but doing it better? And “yes” we are talking about shaving...
You wouldn’t choose to chop vegetables with your eyes shut. You wouldn’t drive off at night without using your headlights. So why would you shave with your face obscured by lather?