We' re excited and delighted to announce that...

Will King is back as the CEO of King of Shaves, announced on his Linked In a few days ago!

He wrote:

"In 1993, I founded King of Shaves- aged 26. Incredibly, unbelievably, we’re still here (!) still independent (!!) and will celebrate our 30th birthday (!!!) in April.

So, I thought, as it’s kinda a special year - I’d - go back as CEO to see if I’ve still got it! The whole men’s grooming, shaving 🪒 space has got - well - kinda boring and samey these past few years. And, ‘cos I can I guess, I thought it would be great fun, a challenge, a moment in time to behave like a 26 year old “challenger brand” start-up founder, aged 57.

So, Happy ‘King New Year everyone, and why the F**K don’t people shave so much anymore? I mean, other than (old) Sir Richard and (old) Sir Alan, who’s knocked the ball out of the park success wise with a beard?

I mean, Elon’s clean shaven, the late Steve Jobs too. You?

I’m on a Mission. Shaving’s coming back.

Let’s go!"

We're EXCITED!