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FREE SHIPPING ON ALL UK ORDERS OVER £25 | NEW REFILLS IN STOCK | MADE IN UK
"Millions of men and women have used our shaving and skincare products since 1993. We are made in Britain, independent and proud to be the first brand to launch environmentally friendly refillable shaving gels and oils. It's time to enjoy shaving, not endure it! My team and I look forward to helping 'shave your life' better, forever."
Will King, Founder
Introducing our new King of Shaves Refillable range. Better for our planet. Better for your pocket. Shave, refill, repeat.
Start refilling, not landfilling. Available now.
Shave, save and spread the cost!
Our EcoPlans are a modern take on a renewing subscription – instead of environmentally unfriendly monthly deliveries we ship your order in one go with the option to spread the cost in partnership with Splitit.
Although we may be regarded as a ‘male’ brand – Will’s surname King is to blame – we do have Queen of... a wonderful women's Shave Gel, used by millions since launch. It smells gorgeous too...
With over 13,000 4*and 5* authentic trusted reviews, join the tens of thousands of people enjoying our products today!
Since 1996 our shave gels have been delivering amazing blade glide performance. Packed with Aloe and enhanced with Tea Tree, the low-foam formulas give a smooth, comfortable, irritation-free shave every time. We use naturally derived ingredients wherever possible and our shaving products are suitable for vegans. Each full-size shave gel, oil and serum gives up to 75 shaves and, as you would expect, all of our packaging is easily recyclable and increasingly, refillable.
Love the refill and reduction in plastic, everyone should be doing this... always, gives me a great shave!
Solent43
Amazing product... Great feeling during and after shave... No rash, no burn! Love it!
Davet123
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