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"Millions of men and women have used our shaving and skincare products since 1993. We are made in Britain, independent and proud to be the first brand to launch environmentally friendly refillable shaving gels and oils. It's time to enjoy shaving, not endure it! My team and I look forward to helping 'shave your life' better, forever."
Will King, Founder
Introducing our new King of Shaves Refillable range. Better for our planet. Better for your pocket. Shave, refill, repeat.
Start refilling, not landfilling. Available now.
Although we may be regarded as a ‘male’ brand – Will’s surname King is to blame – we do have Queen of... a wonderful women's Shave Gel, used by millions since launch. It smells gorgeous too...
With over 13,000 4*and 5* authentic trusted reviews, join the tens of thousands of people enjoying our products today!
Since 1996 our shave gels have been delivering amazing blade glide performance. Packed with Aloe and enhanced with Tea Tree, the low-foam formulas give a smooth, comfortable, irritation-free shave every time. We use naturally derived ingredients wherever possible and our shaving products are suitable for vegans. Each full-size shave gel, oil and serum gives up to 75 shaves and, as you would expect, all of our packaging is easily recyclable and increasingly, refillable.
Love the refill and reduction in plastic, everyone should be doing this... always, gives me a great shave!
Solent43
Amazing product... Great feeling during and after shave... No rash, no burn! Love it!
Davet123
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With nearly 10,000 followers on our Facebook page, we'd love you to ’give us a like‘.
It's Earth Day on the 22nd April, and if you've been following our King of Shaves posts on social media, you'll see we've been featuring a range of images from our One Minute Brief 'Join The REFILLUTION' competition we ran in December 2020. Plastic was never designed to be 'recycled' - this is largely a myth peddled over 50 years ago by 'Big Plastic' and it's only in recent years that consumers have been made aware of the damage plastic can do to our planet.
