Since 1996 our shave gels have been delivering amazing blade glide performance. Packed with Aloe and enhanced with Tea Tree, the low-foam formulas give a smooth, comfortable, irritation-free shave every time. We use naturally derived ingredients wherever possible and our shaving products are suitable for vegans. Each full-size shave gel, oil and serum gives up to 75 shaves and, as you would expect, all of our packaging is easily recyclable and increasingly, refillable.
In my first article ‘Why do you shave?’ I looked at the varying reasons why different people might shave. Inspired by that article, and chatting with King of Shaves Founder, Will King, I asked him who he knew who I might interview (turns out he knows quite a few very interesting people!) and whether he could put me in touch with them.
"Bring Back The Shave!" When you're 27 years into owning a brand with A) your surname in it and B) it's a descriptor of what it does – how do you keep it relevant, current, future facing – and more importantly, how do you get men to fall in love with shaving again?