Designed to give you the cleanest shave

King of Shaves' founder Will King in front of the King of Shaves logo


After leaving school, young Will King discovered a passion for sailing and became the UK's youngest sailing instructor - the first sign of King's driven nature!

A few years later, 26 years old Will suffered from shaving rash and razor burn but couldn’t find a product on the market to solve his problems.

In 1993, after being made redundant from a marketing job, he decided to found King of Shaves to offer a smooth, close and burn free shave to every man.

He now lives in Cowes on Isle of Wight to get closer to the sea and his passion other than shaving, sailing!

King of Shaves official sponsor of the Coventry FC


The company has grown a lot since its first 10,000 bottles were hand-filled by Will over the kitchen sink, with King of Shaves' full range now being sold at many major retailers in the UK!

What hasn't changed is the commitment to create natural and high performing products right here, in the UK.

King of Shaves offers now customers worldwide a full range of products for a close, comfortable shave with no irritation!

We are also very proud to be the official front of shirt sponsor for Coventry FC’s 23/24 season.

King of Shaves products are vegan


All King of Shaves products are vegan friendly.

King of Shaves is cruelty-free


All King of Shaves products are non-tested on animals.