Shaving

Often preparation can seem dull and boring. However, as with DIY, a small investment in preparation can reap some big benefits when you shave...

In my first article ‘Why do you shave?’ I looked at the varying reasons why different people might shave. Inspired by that article, and chatting with King of Shaves Founder, Will King, I asked him who he knew who I might interview (turns out he knows quite a few very interesting people!) and whether he could put me in touch with them.

"Bring Back The Shave!" When you're 27 years into owning a brand with A) your surname in it and B) it's a descriptor of what it does – how do you keep it relevant, current, future facing – and more importantly, how do you get men to fall in love with shaving again?

If you never had to shave again, would you miss it? I would, as I enjoy it, but I have a friend who has a five o’clock shadow by lunchtime and swears if the opportunity arose he would get his face lasered so it was permanently bald. A simpler solution might be to alter his perception of shaving and find something about it he enjoys.

There are a lot of things it is difficult to do when wet-shaving.

Please note, I said ‘difficult’ not ‘impossible’. Let’s not place limits on the actions of others or stifle their creativity, imagination, or determination to do the daft and unexpected. Pushing boundaries is part of being human and it provides us with entertainment when things go wrong...

You don’t drive a car through a snowy field looking backwards.

Almost any activity, not just a high risk one, is easier when we can see what we are doing. All of our senses contribute, but the more visual information we have, the better our chances of success.

Due to a glitch in the space-time continuum we’ve received this diary entry, sent back in time from 1,000 years into the future

02.05.3020

I’ve discovered an ancient and long-forgotten secret. It’s incredible, a complete game changer.

We instinctively know the coolest, most stylish people are those who make it look easy. We also know some effort is required to do this. Success comes from not letting that effort show.

Sprezzatura is a wonderful Italian word defined in the sixteenth century by Baldassare Castiglione in his ‘Book of the Courtier’. The successful courtier was expected to be proficient in singing, dancing, sport and diplomacy. Sprezzatura referred to the ability to perform all these difficult actions without showing the effort involved, as though no thought had gone into it.

Why do you shave? Shaving is just what people do, right? Stubble grows, so we shave it off. As simple as that. Every time you stand in front of the mirror, razor in hand, you are deciding to shave. What does this decision say about you? What does it represent?

The most vital element of any shave is what comes between the razor and your skin. You could have the world’s finest razor. But if you use an inferior gel or foam, you won’t get the shave you deserve...

Humans are creatures of habit. We get comfortable with the stuff we do, and we are not particularly experimental. But wait a minute. Maybe there’s a way of doing what you’ve always done... but doing it better? And “yes” we are talking about shaving...

You wouldn’t choose to chop vegetables with your eyes shut. You wouldn’t drive off at night without using your headlights. So why would you shave with your face obscured by lather?

There are just three steps to a great shave, and it will take just two minutes to read them and your reward will be one smooth and irritation-free face...

If you are a canned shave foam or gel user, the sense of satisfaction of cutting through the lofty foam with your razor, has probably shaped your male grooming routine, but not always for the better...

The vegan-friendly, natural ingredients in King of Shaves products can help fight rashes, wrinkles acne (and even scars) and will leave your skin feeling its best...

Sometimes just a small change can have a big impact on our day-to-day outlook, even something as simple as a new look. Let us give you some inspiration...

See where you are shaving even in the shower or bath! Our new Fog Free Mirror has a powerful twist-to-lock mounting sucker, 360° swivel arm for perfect positioning and a razor holder too...

Waitrose Weekend recommended King of Shaves SuperCooling Shave Oil as part of an article on keeping your beard or moustache smart, stylish and well maintained...

Waitrose Weekend featured our SuperCooling Shave Oil in their October 2014 feature on “Making the most of your ‘Movember’ moustache” where they said it was ideal for seeing where you are shaving...

King of Shaves Shaving Oil SuperCooling was featured in Men’s Fitness magazine’s “Kit Bag” section as one of the “quality shaving products that will help you emerge from Movember looking like a dandy gent”...

Jo Fairley kindly recommended King of Shaves Shave Oil to alleviate a reader’s razor burn in Waitrose’s Weekend magazine...

What more can we say? Ed Sheeran says King of Shaves Shave Gel is the only stuff he will use. Top musician and he buys British too!