Press Release | From Coventry City FC | 9/7/24

Press Release | From Coventry City FC | 9/7/24


Coventry City are delighted to announce King of Shaves as the Club’s new back of shirt sponsor!

A one-year deal has been agreed, extending the ongoing relationship between the Sky Blues and King of Shaves which started last season when the company were the Club’s principal partner and front of shirt sponsor.

Founded by Will King, brother of Sky Blues owner Doug King, in 1993, King of Shaves is an independent British brand that is now firmly established as a leading brand in the UK.

Will experimented with blends of essential oils and eventually created his first product, King of Shaves Original Shaving Oil, that was to become the bedrock of the company.

Their range of advanced high-performance shaving, skin and beard care products are available both in the UK and internationally.

The company logo will adorn the back of all of the Sky Blues’ shirts for the 2024/25 season.

Will King, founder of King of Shaves, said:

“On behalf of my team at King of Shaves, I’m absolutely delighted to continue our journey with Coventry City, the team, fans and community. 

“We know success is all about the preparation for it, and we look forward to what I know will be a stellar season for the Sky Blues”.

Tynan Scope, Coventry City’s Chief Commercial Officer, said:

 “We are very pleased to announce King of Shaves as our new back of shirt sponsor for the 2024/25 season.

“Our relationship began with King of Shaves at the start of last season and they are enthusiastic about the success of this Football Club, as well as engaging actively with our supporters.

“They are an established and reputable British company who are instantly recognisable, and we look forward to our proactive partnership with them continuing to develop.”