Advanced SuperCooling Shave Serum (50ml)

Advanced SuperCooling Shave Serum (50ml) is rated 4.8 out of 5 by 102.

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Banish razor rash and irritation! Enjoy your shave with our hybrid SuperCooling Shave Serum with menthol. Low-foam to see where you are shaving with a protective lubricating layer between blade and skin for closeness and comfort. Vegan and vegetarian friendly.


  • King of Shaves Advanced Shave Serum with SuperCooling Menthol is formulated to give you around 60 superbly close and comfortable shaves.

    Our Shave Serum is a hybrid product that takes the best things from a shave gel and the best things from a shave oil, so you end up with a concentrated shave gel that has the amazing glide and slip characteristics of a shave oil.

    It delivers enhanced razor glide and excellent blade performance leaving your skin incredibly smooth, supple and hydrated, not dry and tight.

    1. Designed for sensitive skin.
    2. Up to 60+ shaves from one bottle.
    3. Formulated with refreshing Menthol for a SuperCooling feel.
    4. Helps reduce razor burn and rash.
    5. Helps improve razor glide.
    6. Helps reduce unwanted tug and pull.
    7. The low foam formula allows you to see exactly where you’re shaving making it ideal for shaping sideburns, goatees and for avoiding problem areas.
    8. Dermatologically tested – no added fragrance.
    9. Perfect for holidays, weekends away, gym bag and as a replacement for your regular foam / gel.
    10. 50ml / 1.6fl.oz. PETG Bottle. PP / Stainless Steel Pump. PP Cap. Made in the United Kingdom.
    11. King of Shaves products are tested on humans, not animals.
    12. Suitable for vegetarians and vegans.
    13. Important: Enjoy!

    Ingredients: Hydrogenated polyisobutene, Isopropyl myristate, Simmondsia chinensis (Jojoba) seed oil, Butylene / ethylene / styrene copolymer, Ethylene / propylene / styrene copolymer, Laureth-4, Eucalyptus globulus leaf oil, Mentha viridis (Spearmint) leaf oil, Vitis vinifera (Grape) seed oil, Melaleuca alternifolia (Tea tree) leaf oil, Cinnamomum camphora (Camphor) bark oil, Tocopheryl acetate, Menthol, Lecithin, Glycerin, BHT, Limonene, CI 61565 (Green 6), CI 47000 (Yellow 11), CI 60725 (Violet 2).

    Bottle Widely Recycled, Cap Check Locally and Pump Not Yet Recycled

    Avoid contact with eyes. In case of contact rinse thoroughly with clean warm water. For external use only. Stop use if irritation develops. Keep out of reach of children. Store in a cool place out of direct sunlight. Colour and design of actual packaging may vary slightly from those shown. This product was previously called “Kinexium Shaving Serum SuperCooling Menthol”.

  • Squeeze 2–3 pumps of shave serum into your palm and massage vigorously into your wet stubble for 30–60 seconds to ensure thorough and even coverage. Then shave as normal.

    To maximise closeness, comfort and enjoyment we recommend:

    First wash your face in plenty of warm water ensuring your bristles are thoroughly soaked. Try shaving in the shower.

    Spend 60 seconds massaging your chosen shave prep thoroughly into your beard.

    Using a clean sharp blade, shave carefully with short strokes in the direction of your hair’s growth. Rinse your razor frequently.

    Afterwards, thoroughly rinse skin with clean water. Then pat your face dry with a clean towel.

    Using a moisturiser or a balm after shaving helps to soothe and protect your skin.

    For more information on shaving, please watch our short videos or read our guide to getting a great shave.

    Avoid contact with eyes. In case of contact rinse thoroughly with clean warm water. Store in a cool place out of direct sunlight. Keep out of reach of children.

Rated 4 out of 5 by from Leaves skin very soft and nourished I do really like this. It feels like it leaves a protective layer and a little really goes a long way. My only issue is it bungs up the razor quickly and it’s hard to clean because the gunk is oil based, so I feel like I spend a lot of time checking the razor to see if it’s clean yet and trying to clean it. The results are good but for this reason I think I’m going to stick with the usual gel they do. Amazing for legs and underarms.
Date published: 2021-01-09
Rated 5 out of 5 by from A shave free of irritation! This product isn’t worth the cheap price that it retails at. It’s great for preparation in shaving and helps my skin. I have acne and shaving usually irritates my face terribly, but using this product has helped keep my face free from that horrid itchy aftershave feeling! It’s great and I 10/10 recommend to all men out there!
Date published: 2021-01-09
Rated 5 out of 5 by from King I bought this a month ago , and I’m so pleased with shave oil , will definitely buy again
Date published: 2021-01-07
Rated 5 out of 5 by from Smooth and comfortable Have been using this for years. Eliminated razor bumps and gives a smooth nick free shave.
Date published: 2020-12-28
Rated 5 out of 5 by from Much nicer got this product as a xmas present and am super pleased with it. so much nicer and easier to shave now. thank you very much
Date published: 2020-12-27
Rated 5 out of 5 by from What a difference So good to see what you are doing. Very smooth shave and skin felt great afterwards. SuperCooling is an excellent description of this product.
Date published: 2020-12-22
Rated 5 out of 5 by from No more rashes! I have to shave regularly because of my job and I had constant rashes and pimples from shaving. I’ve been using this one for a week and my skin is completely clear. It doesn’t burn and it doesn’t irritate my skin, plus it’s super smooth to shave !
Date published: 2020-12-21
Rated 5 out of 5 by from Hydrated and Moisturised even in the dessert! I spent 7 months in South Sudan with the British Army as part in the UN. The postal system was terrible/non existent. This was only found out after getting there. I only had two bottle of this with me when I landed. And worried about how I would cope if I couldn’t get any post. The post never came! I DID NOT NEED TO WORRY! I used this sparingly and never ran out! But also even in heats up to 48 degrees Centigrade my skin stayed hydrated and with zero rashes or irritation with the smallest about used possible! Within the army we pride ourselves on the tidiest shave, daily! I have never been called out for the quality of my shave since using this!
Date published: 2020-12-20
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